A couple things to come…
22 Sep 2010 Leave a Comment
in Uncategorized Tags: blossom, blossom publishing, canvas by blossom, information, marketing, marketing strategy, new technology, photography marketing, press printed products
As we’ve mentioned on our Twitter Feed a couple of times, we’re spending some early autumn time working on a few improvements to our websites to make your experience with Blossom more valuable.
Here are a couple things you’ll start to see in the next couple weeks:
1) Improving the functionality of Blossom-Publishing.com
We’re not necessarily ‘redesigning’ our homepage, but we’re definitely reskinning it and making it easier to navigate. Blossom-Publishing.com will soon have more content added to help you, the photographer, market your studio.
A preview of Blossom’s new informational sections, geared toward marketing strategy for photographers.
Blossom’s website will have content-specific pages to give photographers ideas, help and assistance on marketing themselves. ‘Content-specific pages’ means having good, essential marketing tips, materials and resources available for photographer to market to the specific demographic they’re looking for.
For example, above you can see an example of a page specifically for photographers marketing to High School Seniors. We will provide specific pages for family photographers, senior photographers, wedding and children photographers to start. Our experts have years of experience helping photographers get more clients; now our insights will be on the web for you to get an idea of marketing’s best practices.
Another upgrade to Blossom’s website will be the organization. People will be able to go to our homepage and know exactly where to go to accomplish what they want to. Photographers who venture our way ready to order a product will still be able to order their marketing materials with ease.
Now, photographers who are looking for resources or marketing help for their studio will be able to find resources just as easily. There will also be special sections on mailing services, list acquisition, templates and guides for setting up your files, so from start to finish you know you’ll be creating a top-notch product for your prospects to see.
2) Working on custom holiday card/greeting card templates on Blossom’s Press Printed Products
Blossom’s Press Printed Products are the way to go when ordering smaller quantities of notecards and folded cards either to send out to friends and family or resell to your customers looking to take family photographs and print their cards with you. We’re adding some great new features to our website to make your press printed cards even easier!
To print any of Blossom’s current press printed cards, users have to upload the entire card that’s predesigned by itself. After hearing feedback from you, we’ve found that users would love having the option of predesigned holiday card templates where they can enter text, upload pictures, and go.
So we went ahead and made custom templates where you don’t have to do any designing! Just upload a couple of pictures, enter some text and you’re done! It takes all the pain and time out of designing Holiday cards or Greeting cards yourself. Take a look at a couple of our sample designs below:
Kick some Damask with our upcoming Damask-patterned notecard and folded card templates!
Our Flakes of Color patterns are perfect for Holiday cards in many quantities!
Watch our Facebook page for the debut of our holiday card templates!
3) Improving CanvasByBlossom.com.
CanvasByBlossom.com is getting a makeover! We will be transitioning from the current site to a more user-friendly, efficient look. Photographers will be able to order their canvas gallery wraps by three simple steps: choose your size, upload your photo, and check out.
Our website will no longer have live previewing of your canvas in the name of faster load times and a simpler uploading system. In talking with canvas customers, we’ve found it’s more reassuring to send each of our customers a PDF proof of their canvas before printing instead of using a ‘live canvas previewing’ system that slows the website down more than it should.
We will still have the same high quality fine art giclee wraps that leaves every customer more than satisfied, but now we will have an easy-to-use, satisfaction guaranteed online ordering system as well! Watch CanvasByBlossom.com in the coming weeks…
